For the first time, Esquire is dipping its toe into the realm of paid Web content. This morning, the Hearst Magazines title published "The Prophet," a feature from its August issue, online—and rather than offering the entire article for free or posting a teaser to get readers to buy the magazine itself, Esquire is asking readers to pay $1.99 for the privilege of reading the article online.
The nearly 10,000-word article, by contributing editor Luke Dittrich, is an exposé of Dr. Eben Alexander, a neurosurgeon who spent a week in a coma...
That creaky label “women’s fiction” tends to conjure up images of novels about family, career or relationships. But men’s fiction?Esquire magazine will try to define it in June with a new push into publishing fiction, beginning with an e-book series called “Fiction for Men.”The first volume of the series includes new short stories by Aaron Gwyn, Luis Alberto Urrea and Jess Walter, and the stories will be sold only in e-book format in collaboration with Open Road Integrated Media, a digital publisher, beginning June 12. (Another volume will follow every few months.)The cover of Esquire?s first men?s fiction e-book.It
I spent two decades working for business and consumer media brands, witnessing firsthand their desperate desire to reinvent themselves. So when I listened back in March to Esquire‘s Editor-in-Chief David Granger describe his magazine’s new venture into e-commerce, the idea seemed destined for failure.
Keynote speakers at this week’s Publishing Business Conference & Expo in New York City tried to identify additional strategies for staying relevant, compelling, and profitable.
I attended the first day of the Publishing Business Conference and Expo held at the Marriott Marquis in New York City. This long running event included a wide range of speakers covering the magazine and book publishing industry.