David Renard

Noelle Skodzinski, editorial director of Book Business and Publishing Executive magazines, interviews David Renard, co-founder of publishing industry research group mediaIDEAS, at the first-ever mediaIDEAS Cabaret, held July 13th in New York City. Focused on the digital, mobile and social revolution in publishing and advertising, the meet-up inspired fresh discussion on the industry's future. It was sponsored by mediaIDEAS in partnership with Book Business and Publishing Executive. Visit the mediaIDEAS Cabaret Meetup group page for information about future events.

With no government bailout in sight to rescue their ailing industries, more than 1,200 magazine- and book-publishing executives convened at the 2009 Publishing Business Conference & Expo in New York City, March 23-25, in search of strategies to help them weather the worsening storm. And while much of the discussion centered around cost-cutting, the topic of innovation took center stage throughout the event, which featured nearly 60 educational sessions and more than 125 speakers.

Implementing a new content management system (CMS) or Web content management system (WMS) is, to say the least, a daunting task. Integrating past content and anticipating future needs—all while trying to meet the requirements of present constituents—leaves the process riddled with potential for missteps. It’s no wonder experts in CMS/WMS implementation stress the need for adequate preparation.

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