Unstructured data. As a writer I hate that term. I remember the first time I heard reference to it; sitting in a meeting and technical people were talking about all the unstructured content that publishers produce.
Today's production department bears little resemblance to the analog world of film and FedEx of not so long ago. As digital and multimedia are layered on top of a print process that is undergoing rapid change, "doing more with less" has become a common refrain among production people—and in their case, it's far more than a tired cliche.