Forbes INC.

New York City-based Forbes launches a new international edition and overcomes some production challenges along the way. Forbes INC. had an advantage when it decided to launch an international edition, Forbes Global Business & Finance: name rec-ognition. The domestic edition's readership demographics, after all, included tens of thousands of faithful followers in countries other than the United States. Surely it made sense to create a publication that was targeted to that global audience. "The corporate thinking," ex-plains Peter Pallans, Forbes' director of manufacturing and production, "was that if Forbes really wanted to be a global magazine, we were going to have to create

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