The idea of the magazine will be reimagined tomorrow night in New York City, with a collaborative event between Pop-Up Magazine and ESPN: The Magazine. Contributors to The New Yorker, This American Life, Wired, Slate, and other publications will get onstage at the Skirball Center for a one-night event, a "magazine" that is performed just once. Less a frantic reaction to the perils of magazine publishing than a clever attempt to re-frame it, the event is a landmark, in different ways, both for Pop-Up and ESPN. But how important is it for the publishing business at large?
Heading into the 2010-11 season, ESPN: The Magazine decided the story lines behind each NBA team season were too compelling to limit to dry prose.
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