Hearst Corp.

When SmartMoney made its debut in 1992, it was anything but another staid business magazine. A joint venture of Dow Jones and Hearst Magazines, it mixed humor with provocative stories, many of which regularly incensed advertisers. Founding editor Steve Swartz, a former Wall Street Journal Page One editor, embraced it all, taking meetings with angry executives. The magazine quickly asserted itself as a contender among personal finance titles and rocketed Swartz's career when Hearst Corp. CEO Frank Bennack Jr. came calling in 2001, offering him the chance to help run Hearst's newspapers. Swartz jumped at the opportunity.

Ever since Hearst Corp. sold William Morrow to News Corp. in 1999, its book publishing activities have focused on partnering with different houses to publish books based on content from its magazines. That strategy will change January 2 when Hearst releases 7 Years Younger: The Revolutionary 7-Week Anti-Aging Plan under the new 7YY/Hearst Magazines imprint. Now in a third printing with 72,000 copies before publication, the book is the cornerstone of a new franchise devoted to helping baby boomers and others look and feel younger.

Accelerating its drive to embrace the digital world, Hearst Corp. has named Philip R. Wiser to the newly created position of chief technology officer. The announcement was made today by Hearst Corp. executives Frank A. Bennack Jr., chief executive officer, and Steven R. Swartz, chief operating officer.

The French publisher of Elle magazine is nearing a decision to sell its portfolio of international titles to one of two bidders: U.S.-based Hearst Corp or Germany-based Bauer Media Group.

Lagardere Active, the Paris-based media conglomerate that owns the US editions of Elle and Woman's Day, confirmed yesterday it wants to unload its non-French magazine holdings.

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