Cyber Monday was created in the era of slow internet connections to promote the idea of online shopping. Do we still need the reminder?
Ideas for content marketers are flying fast and furious today at the Metropolitan Pavillion in New York. The occasion is Content Marketing World NYC, but the themes are competence and context—understanding who you are addressing with marketing content, and best practices for delivering it.
Focusing on marketing channels, Robert Rose of Big Blue Moose prepped the attendees with advice on making content decisions based on the right audience. "The social web is a waste if you don't apply right context to channels," he said, noting the need for a channel plan incorporating situational analysis, audience research and an editorial plan.
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