Jeanniey Mullen

Matt Steinmetz is the publisher and brand director of Publishing Executive.

Linda Ruth, as president of PSCS Consulting (www.PSCSConsulting.com), offers communication companies worldwide the keys to magazine launches, search engine optimization and audience development online and at retail. She is a pioneer in the fields of Online Audience Optimization (OAO) and gamification for content publishers. Her books, "Internet Marketing for Magazine Publishers" ; "How to Market your Newsstand Magazine"; and "Secrets of SEO for Publishers" can be found on Amazon. Find her online at Google PlusMagazine Dojo, LinkedIn, and Twitter @Linda_Ruth.

I spoke with Jeanniey Mullen, VP of Marketing for Nook. Jeanniey spent five years developing and marketing Zinio's award-winning digital magazine newsstand. She took from that experience a deep understanding of what drives people to read digitally, the trends in digital reading, and the expectations and rewards that support the ereading experience.

Think back to your first cell phone. If it was clunky, boxy, unlikely to fit in your pocket and even less likely to provide a clear and drop-free phone call, you weren’t alone in your frustrations. Cell phones have come a long way since appearing on “Saved by the Bell” (thanks to Zack Morris) and in vehicles as “car phones.” Today, it’s laughable to think how far the technology has evolved in just 15 years.

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