John Kerr knows what publishers want and what advertisers need. As the president of Kerrwil Publications Ltd., Toronto, Kerr also understands the importance of capitalizing on the Internet to strengthen his print products' market share. Kerwill publishes 10—monthly and bi-monthly—Canadian trade and consumer titles. And the publisher treasures a long-standing relationship with its printer, Web Offset Publications, Toronto. But this traditional relationship be-tween printer and print buyer transformed when Kerr began talking to Web Offset's technical guru, John Bacopulos. "John and I talked at length about ways to create a Web environment that was good for both the publisher and the reader," Kerr
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