Jonah Peretti

Over the nearly two decades that Buzzfeed founder Jonah Peretti has spent inventing things, he's figured out that one of the most important ingredients of new ideas is something closer to play-experiments taken on not to profit immediately, or to develop a product, but because they're flat-out fascinating. It's what he figured out at MIT Media Lab, where he first became Internet Famous after his correspondence with a Nike customer service representative over getting the word "sweatshop" stitched into his sneakers went viral. And it's what he promoted at the Brooklyn art and technology nonprofit where he built Eyebeam OpenLab

Jonah Peretti has sat down for many interviews. But last night was the BuzzFeed CEO's first with Stephen Colbert.

This is a pretty breezy six minutes, because, again, Peretti has done a lot of these. But it's fun to hear him explain why he's spending money on journalism, to argue that the listicle format dates back to the Ten Commandments, and to brush off the notion that it's easy to copy what he's done. (Are there 10 other cool things in the six-minute interview, as my headline suggests? Sure!)

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