Kara Swisher

Linda Ruth, as president of PSCS Consulting (www.PSCSConsulting.com), offers communication companies worldwide the keys to magazine launches, search engine optimization and audience development online and at retail. She is a pioneer in the fields of Online Audience Optimization (OAO) and gamification for content publishers. Her books, "Internet Marketing for Magazine Publishers" ; "How to Market your Newsstand Magazine"; and "Secrets of SEO for Publishers" can be found on Amazon. Find her online at Google PlusMagazine Dojo, LinkedIn, and Twitter @Linda_Ruth.

Last week, Jim Bankoff's Vox Media acquired an 18-month-old tech publication, Re/code.

Re/code was founded by highly respected tech journalists Walt Mossberg and Kara Swisher in early 2014. They had launched the AllThingsD tech news website and related D conferences for News Corp, and they essentially took that business with them.

When starting Re/code, Swisher and Mossberg raised $10 million at a ~$28 million valuation from NBCUniversal and Windsor Media. A source who has viewed the startup's financials says Re/code was projected to generate $12 million this year, up from $10 million last year.



Read more: http://www.businessinsider.com/why-recode-sold-to-vox-2015-6#ixzz3bqYaLpAk

Kara Swisher is going to re-imagine tech journalism, and I can't imagine a better person to do it.

With her partner Walt Mossberg, and the backing of NBCUniversal News Group and Windsor Media, she has launched a new tech and media news, reviews, and analysis site called Re/code.

After several months of rumors and a yearlong, relatively public negotiation with Rupert Murdoch's News Corp over the fate of All Things D and its associated writers and editors, Kara Swisher and Walt Mossberg have found a home, dubbed Re/code. The seasoned veterans will bring their writing and editing talents (as well the entirety of the former All Things D staff) to the new business, which officially launches this evening. Swisher and Mossberg will also be continuing their successful conference business under the "Code Conference" moniker, and will kick off the first event in May of this year.

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