Laura Lang

The spinoff of Time Inc. means the end of the brutish and short tenure of CEO Laura Lang, whose 15-month run will likely be picked over in the days ahead. When Lang was hired away from Digitas for the post a little over a year ago, her selection was aimed at bringing digital credibility to a publishing company with prestige titles (Time, Fortune) but steeped in the low-growth print business. Sure, there was some skepticism about her lack of publishing background, but insiders, weary from the even shorter (five-month) tenure of her predecessor Jack Griffin

Time Inc.’s Laura Lang today bumped up Paul Caine to the role of group president, signaling an emphasis on global growth at a company facing a tough business climate.

Caine, who has quickly established himself as CEO Lang’s right-hand man, continues as chief revenue officer, a role he got under Lang's short-lived predecessor Jack Griffin. And while he won’t get any new direct reports, he will have a global mandate as well as a “clear authority to steer our advertising product roadmap,”

In her first couple months as chief executive of Time Inc., the country’s largest magazine publisher, Laura Lang took some time to hold town hall style meetings and field questions from many of the company’s 9,000 employees. Those questions included:

“Do you think print is dead?”

“Will magazines survive?”

“Why did you come here?”

“In the beginning the questions were crazy,” Ms. Lang said in an interview in her 34th-floor corner office at the old Time & Life building

Time Inc. on Thursday ended its long refusal to sell iPad subscriptions in the App Store, deciding that earlier concerns over Apple's power and policies weren't worth the missed opportunity. In a Q&A with Ad Age, new Time Inc. CEO Laura Lang explained that the reversal wasn't actually an about-face for her personally.

Here's our interview, lightly edited.

Time Warner Inc. Chairman and CEO Jeff Bewkes today announced the appointment of Laura Lang as Chief Executive Officer of Time Inc.

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