Linda Ruth

Linda Ruth, as president of PSCS Consulting (www.PSCSConsulting.com), offers communication companies worldwide the keys to magazine launches, search engine optimization and audience development online and at retail. She is a pioneer in the fields of Online Audience Optimization (OAO) and gamification for content publishers. Her books, "Internet Marketing for Magazine Publishers" ; "How to Market your Newsstand Magazine"; and "Secrets of SEO for Publishers" can be found on Amazon. Find her online at Google PlusMagazine Dojo, LinkedIn, and Twitter @Linda_Ruth.

How is print the future of digital and digital the future of print? At what points do media converge and what does the convergence mean to the publisher? What if "free" turns into "out of business," and "paid" turns into "no more traffic?" Who else feels like they're spending too much for their newsstand distribution, and what can you do about it? And how is a publisher to recover the lost revenues in the face of escalating costs in all channels?

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