The 2013 MPA/PBAA Retail Marketplace opened Monday and wraps up today in Philadelphia. Publishing Executive had the chance to sit in on some interesting presentations. (After all, they came to Philly — it’s the least we can do!)
Five months into her tenure as head of the MPA, the Association of Magazine Media, Mary Berner is trying to get its notoriously competitive members to play ball together.
Berner has spearheaded the creation of a 76-word working statement that makes the case for magazines. Next week, she'll kick off a road show with publishing companies and ad buyers to present it. First up are Hearst, Meredith and Bonnier.
AMC 2012 is wrapping up today on the left coast with the remaining attendees heading off on a field trip to the Facebook campus, a nice follow-up to last night’s inside peek @ Twitter. Blood orange vodka cocktails and tasty treats were enjoyed by all in Twitter’s spacious and funky former furniture warehouse/new space. I especially enjoyed the huge outdoor terrace (hey, Matt, why don’t we have one of those?) where I proved to be a ringer (sorry, Jesse!) at the beanbag toss.
The Reader's Digest Association (RDA) has partnered with HowStuffWorks.com to provide 50,000 articles to the Web site over the next five years.
Mary Berner resigned from her post as group president of Fairchild Publications—a division of Condé Nast Publications—in January, on the heels of a company reorganization last fall. A company statement said she was leaving to “pursue other business opportunities.” As a result of the corporate revamp, Berner, who was a 10-year veteran of the company, was no longer reporting to S.I. Newhouse Jr., chairman of Advance Publications—Condé Nast’s and Fairchild’s parent company. Instead the restructuring left her reporting to Condé Nast CEO Charles H. Townsend. Berner commented, “I have been running my own division for the last several years, and after recent conversations regarding