Mary Berner

The 2013 MPA/PBAA Retail Marketplace opened Monday and wraps up today in Philadelphia. Publishing Executive had the chance to sit in on some interesting presentations. (After all, they came to Philly — it’s the least we can do!)  

Mary Berner, President and CEO of The Association of Magazine Media (MPA) started the conference off with her usual energetic call to action and to “innovate, innovate, innovate.” Next up, PE’s own Dr. Samir “Mr. Magazine” Husni led a panel discussion of magazine CEOs including David Carey of Hearst, Steve Lacy of Meredith, Bob Sauerberg of Condé Nast, and Efrem (Skip) Zimbalist of Active Interest Media.

Five months into her tenure as head of the MPA, the Association of Magazine Media, Mary Berner is trying to get its notoriously competitive members to play ball together.

Berner has spearheaded the creation of a 76-word working statement that makes the case for magazines. Next week, she'll kick off a road show with publishing companies and ad buyers to present it. First up are Hearst, Meredith and Bonnier.

AMC 2012 is wrapping up today on the left coast with the remaining attendees heading off on a field trip to the Facebook campus, a nice follow-up to last night’s inside peek @ Twitter. Blood orange vodka cocktails and tasty treats were enjoyed by all in Twitter’s spacious and funky former furniture warehouse/new space. I especially enjoyed the huge outdoor terrace (hey, Matt, why don’t we have one of those?) where I proved to be a ringer (sorry, Jesse!) at the beanbag toss.

Very busy at AMC 2012, the Magazine Media Conference!  The show kicked off Sunday evening with a reception and announcement of the Advertising Age A-List awards, with Bloomberg Businessweek’s Josh Tyrangiel taking editor of the year.
Today bright and early at 8am attendees were welcomed by Michael Clinton of Hearst, Chairman of the MPA, who says magazine publishers should be “paper proud.” What makes magazines successful? It’s the content, stupid! This focus on content, Clinton says, will lead to continued growth in digital in the “third channel” of the tablet.

Mary Berner resigned from her post as group president of Fairchild Publications—a division of Condé Nast Publications—in January, on the heels of a company reorganization last fall. A company statement said she was leaving to “pursue other business opportunities.” As a result of the corporate revamp, Berner, who was a 10-year veteran of the company, was no longer reporting to S.I. Newhouse Jr., chairman of Advance Publications—Condé Nast’s and Fairchild’s parent company. Instead the restructuring left her reporting to Condé Nast CEO Charles H. Townsend. Berner commented, “I have been running my own division for the last several years, and after recent conversations regarding

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