Nielsen Co.

VNU, a global information and media company with dealings in more than 100 countries, has changed its name to The Nielsen Co. The move underscores the strength of the company’s strongest brand name, Nielsen, the television ratings service, according to Nielsen executives. “Nielsen is one of the great names in the information- services industry,” said David L. Calhoun, chairman and CEO of The Nielsen Co. “For more than 75 years, the Nielsen brand has stood for the highest standards of integrity and quality, for independence and objectivity, and for an unrelenting dedication to helping clients be more successful. The Nielsen name is a source of pride

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