Paul Torbaf

According to Hanley Wood's Senior Vice President Paul Tourbaf, publishers must find new revenue by implementing a good sales approach to stay afloat in an changing industry. As an expert on digital media strategy, Tourbaf will present new ideas for publishers to increase revenue during his session, Improving Your Integrated Sales Tactics and Results, on March 19 at the Publishing Business Conference & Expo.

Today, all publishers are adding platforms to reach audiences, therefore creating new opportunities to reach marketers. In this session, Tourbaf will speak from his experience on how to approach solution-based selling, finding new customer budgets and selling integrated programs.

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