Preston V. McMurry

Seven years ago, CEO Chris McMurry began offering an anonymous online survey to the employees of his Phoenix-based custom publishing firm, McMurry Inc. The questions on what now is known as “The Best/Worst Survey” are simple: What are the three things you like most about the company, and what are the three things you like least about it? The things that survey respondents like stay in place. For what they don’t like, the employees are asked to offer suggestions on how to fix them. They also have to provide the pros and cons of the proposed solution. “We wanted to know what was on

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