Meredith Corporation and Reader's Digest Association announced today they have completed the agreement for Meredith to acquire Every Day with Rachael Ray.
Take a multi-platform marketing strategy, couple it with a popular cable TV network brand, and you get a hit consumer magazine
We live in interesting times. That statement reminds me of the day I was in a hospital bed surrounded by a team of doctors. They were telling each other, “This is an interesting case.” I looked up at the doctors and said, “For a journalist, anything interesting (case, times, etc.) means you have no earthly idea what is going on.” The same can be said today about the publishing industry in general and the magazine industry in particular. We live in interesting times.
Every Day With Rachael Ray has announced two rate base increases for 2006 following strong newsstand sales of the magazine, which debuted nationwide Oct. 25, 2005. Publisher Christine Guilfoyle said the first increase is from the launch rate base of 350,000 to 450,000, effective with the April/May issue, while the second increase to 750,000 will occur for October/November. “The consumer demand for this magazine has exceeded our expectations,” said Guilfoyle. “Rachael’s message clearly fills a need for a food lifestyle magazine that addresses how people really live.” Retail and subscription demand for the magazine’s premiere issue prompted the publisher to go back to press, resulting in
Rachael Ray is reported to have bountiful energy and a genuine passion for her job. Just watch any one of her four Food Network programs to see her energy and optimism in action. That's right, four: "30 Minute Meals," "$40 a Day," "Rachael Ray's Tasty Travels" and "Inside Dish with Rachael Ray." And she's working on a new syndicated talk show for fall 2006, with the support of such big names in TV programming as King World and Harpo Productions backing the show. The Rachael Ray brand is hot. And Ray's boundless energy will serve her well as she follows in the footsteps of