Randall Rothenberg

The rise in popularity of tablets will bring back a focus on creativity, rather than technology, when it comes to online advertising, according to IAB President and CEO Randall Rothenberg. He believes 2012 will become a breakthrough year for ad creativity and digital content. Rothenberg calls the movement a "cultural breakthrough," meaning the ads will go direct to the tablet, rather than start on TV or print in magazines and be repositioned to fit on a tablet. These ads, designed for consumption on

In the past year, time spent on social networking sites grew 73 percent, according to Nielsen Online. There are 87 percent more social media site users now than in 2003, and 883 percent more time is devoted to those sites. In fact, in February, social network usage exceeded Web-based e-mail usage for the first time.

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