The rise in popularity of tablets will bring back a focus on creativity, rather than technology, when it comes to online advertising, according to IAB President and CEO Randall Rothenberg. He believes 2012 will become a breakthrough year for ad creativity and digital content. Rothenberg calls the movement a "cultural breakthrough," meaning the ads will go direct to the tablet, rather than start on TV or print in magazines and be repositioned to fit on a tablet. These ads, designed for consumption on
The IAB announced today that Randall Rothenberg has been reappointed President and Chief Executive Officer of the leading digital trade organization.
Digital media and advertising industry veteran Randall Rothenberg has been named EVP, Chief Digital Officer of Time Inc.
In the past year, time spent on social networking sites grew 73 percent, according to Nielsen Online. There are 87 percent more social media site users now than in 2003, and 883 percent more time is devoted to those sites. In fact, in February, social network usage exceeded Web-based e-mail usage for the first time.
Internet advertising revenues neared $6 billion for the third quarter of 2008, representing an 11-percent increase over the same period a year ago.