Robert M. Sacks

Bob Sacks (aka BoSacks) is a printing/publishing industry consultant and president of The Precision Media Group (BoSacks.com). He is also the co-founder of the research company Media-Ideas (Media-Ideas.net), and publisher and editor of a daily international e-newsletter, Heard on the Web. Sacks has held posts as director of manufacturing and distribution, senior sales manager (paper), chief of operations, pressman, circulator and almost every other job this industry has to offer.

Why do we read magazines? What is behind the allure of buying, owning and reading magazines? There are, of course, many answers to this question. But if we are truly honest with ourselves, we might be able to turn the tide of our businesses or, at the very least, start a process of self-analysis that leads eventually to psychological and financial recoveries.

This month I am going hunting. My intended prey are several publishing myths that seem to predominate the psyche of old media.

More Blogs