Apps need to be easy to use as well as a treat for the eyes.
Robert M. Sacks
Publishing Executive and Book Business magazines have announced the 2010 Inductees into the Publishing Executive Hall of Fame.
Why do we read magazines? What is behind the allure of buying, owning and reading magazines? There are, of course, many answers to this question. But if we are truly honest with ourselves, we might be able to turn the tide of our businesses or, at the very least, start a process of self-analysis that leads eventually to psychological and financial recoveries.
This month I am going hunting. My intended prey are several publishing myths that seem to predominate the psyche of old media.