Necessity, it is said, is the mother of invention—and in the case of business-to-business media company Diversity Woman, that certainly seems to hold true.
The question of whether print-advertising revenue will return to pre-recession levels still looms over many publishers' heads (and many analysts predict that it will not). So publishers not only are striving to boost online revenue and develop creative partnerships with advertisers, but also to find other ways to help offset losses suffered during the past two years, and build new business models around their content and their audiences.
"Magazine publishing, more than many other fields, has long been a great career for women …,” says Patricia B. Fox, senior vice president, operations, and general manager, Healthy Living Group at Active Interest Media. Fox, along with the other women Publishing Executive selected for its first-annual “Top Women in Magazine Publishing” feature, exemplify the greatness that women have achieved in this industry.