In the world of selling magazines to customers, newsstand is the unpredictable relative, the circulation no one wanted to think about, let alone talk about. Eccentric, hard to get along with, sometimes ravishing, other times completely missing the point. Circulators roll their eyes when talking about newsstand, and say, we just can’t control it.Thanks to the iPad, single copy sales have risen to an unprecedented estimation in people’s eyes. All of a sudden newsstand, or more appropriately the digital newsstand, is all that.
Why is this? Because iTunes is built on the one-off model.