MagazineTech is not only known for nurturing strong interactions between vendors and publishers, but also for its pantheon of expert advisors. Tim Sanders, one of the conference's most esteemed speakers, delivered the three-day show's keynote address, "Are You Experienced?" As director of Yahoo! ValueLab, Sanders serenaded the publishing audience with his well-honed insights about the new economy. Taking a more philosophical approach to print and online business models, Sanders advocates education as a means to better understanding industry trends and making tomorrow's predictions. According to Sanders, "Experiences are private events that occur in response to some stimulation." Sanders steered the audience through a
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