Tom Lynch, director of search engine marketing for ePublishing—a Chicago-based Internet and e-commerce consultancy—will lead an intensive half-day search engine optimization training session on Wed. March 7 at 9 a.m. at the upcoming Publishing Executive Conference & Expo at New York’s Marriott Marquis. Lynch has been studying and enacting search engine strategies for more than a decade and works daily with publishers looking to optimize their own sites for higher search engine rankings. Lynch gave Inbox readers a preview of his presentation at next week’s conference. Inbox: What are some ways to help determine whether a publisher will need to outsource the implementation of the
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