Tyrangiel

Two years ago, few believed BusinessWeek would ever be relevant again. We were wrong.

Josh Tyrangiel has a preposterous mission: to convince readers that a weekly business magazine left for dead two years ago is now a must-read.

That would be challenging enough in a good market. But in 2011, with print advertising still in crisis, there may not even be such a thing as a must-read magazine anymore.

“Is any media brand with the word ‘week’ in it going to survive?” asks Larry Kramer, the founder of MarketWatch, a successful online news brand.

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