The press has called him Bloomberg Businessweek's "Boy Wonder" … and his mission of drawing readers to the reinvented weekly business magazine "preposterous." Josh Tyrangiel was hired in fall 2009, at age 37, as editor of the new Bloomberg purchase of Businessweek magazine, which was, at the time of its purchase, reportedly hemorrhaging $800,000 a week.
Two years ago, few believed BusinessWeek would ever be relevant again. We were wrong.
Josh Tyrangiel has a preposterous mission: to convince readers that a weekly business magazine left for dead two years ago is now a must-read.
That would be challenging enough in a good market. But in 2011, with print advertising still in crisis, there may not even be such a thing as a must-read magazine anymore.
“Is any media brand with the word ‘week’ in it going to survive?” asks Larry Kramer, the founder of MarketWatch, a successful online news brand.