Vicki Wellington

Thorin McGee is editor-in-chief and content director of Target Marketing and oversees editorial direction and product development for the magazine, website and other channels.

Across the conference, magazine publishers embraced aggressive flexibility. That seemed to be the message of every executive speaking at the 2010 Publishing Business Conference & Expo (, held from March 8-10 at the New York Marriott Marquis Times Square: That they're working across every platform to give readers what they want to read, where they want to read it, and sell advertisers robust, reportable, multichannel marketing campaigns.

In the midst of all the headlines last October detailing the deterioration of the nation’s stock market and banking system—not to mention the folding of more than a few consumer magazines—you may have missed this one: The Food Network launched a print magazine. Already well-established on TV and the Web, the brand culminated its multichannel integration by entering the print medium.

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