In this episode, we replay a panel discussion from the 2019 FUSE Media Summit last November. Brian Kroski, CEO and Principal at Kroski Consulting, talks data strategy with executives from a mix of B2B and consumer publishing companies, including Natalie Williams, COO at Brief Media; Sean Griffey, CEO at Industry Dive; and Katie Herrell, VP of Digital Platforms and Products at Active Interest Media.
The panelists discuss how data is managed within their organizations and factored into new product development, what their most valuable data tools are, and how they prepared for privacy laws like GDPR and CCPA. Says Griffey: “There are business problems, not data problems. And data is how you can solve the business problems.”
To learn more about the 2020 FUSE Media Summit and how you can attend this year, visit media.fusesummit.com.