FUSE Media Podcast
FUSE Media is a forum for publishing executives to discuss their business strategies and the technologies powering innovation in the media industry today. Each episode, media leaders share their insights, personal experiences, and practical advice with listeners.

Over the past six years, Bonnie Kintzer has transformed Trusted Media Brands into a diversified multimedia organization. The company’s digital revenues have increased 98%, and its portfolio of brands – including Taste of Home, Reader’s Digest, Family Handyman, and others – has extended into affiliate ecommerce, custom publishing, direct-to-consumer subscription boxes, and more new business lines. Says Kintzer: “We’ve always been very focused on being a direct-to-consumer company, and so these expansions, in some ways, have come more naturally to us than potentially other media companies.”

In this conversation, Kintzer talks about the organization’s content-first strategy, as well as key steps in its digital evolution. (Hint: Investing in talent is critical.) Plus, she describes motivations behind the launch of digital-only brand The Healthy, the benefits of going vertical, and how Trusted Media Brands sites are addressing the COVID-19 pandemic and related topics for readers.

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