3 Things We Rely Too Heavily On As Media Sellers
How did your last two prospect meetings go? Did you try consuming everything right before your call?
(If you have no idea what I'm talking about - watch this.)
This week, I'll reveal three major assumptions you should make to Reboot the way you approach a new prospect.
If you want to skip right to the assumptions, watch this.
Here's the deal: our prospect meetings rely too heavily on three things:
One. Our ability to tease out your prospect's goals.
Two. Our ability to accurately position our media brand as the one with the right assets to make an impact on whatever it is your prospect wants to accomplish.
Three. Our ability to convince that prospect to work with us to achieve whatever it is you've just learned.
Look, if you want to see a radical transformation in the revenue you generate you must accomplish those three items much more efficiently than your competitors in the marketplace. Which means you have to walk into every prospect meeting with an entirely new perspective.
So, while everybody else wastes their first meeting with a prospect exploring the answers to a set of mundane questions, let's change the game.
Let's make a few assumptions.
Watch this week's Reboot Ride-Along and you'll learn the three simple assumptions that smart media sales professionals to short-circuit their prospect meetings.
Let me know how it goes! I'd love your feedback. Is the Ride-Along helping you Reboot your media sales approach? Email and let me know: email@example.com
See you in two weeks!
To your media sales success,
- Andrew Davis