Airline Ditches In-flight Magazines
Well, we publishers just can’t seem to get a break these days. In-flight magazines have traditionally done very well. And why not? They have a trapped audience willing to do just about anything to avoid boredom … even read.
So what is the problem? The price of fuel and the weight to carry the antique boredom avoidance devices (magazines) have prompted one carrier to drop them from some of its flights.
According to Emirates, the Dubai-based airline, the move is designed to help reduce fuel emissions and is part of its cost-cutting measures. Emirates’ printed materials include its Open Skies in-flight magazine, its Portfolio business magazine for first-class and business passengers, and its TV and radio guide.
This move, the company says, will save them up to one ton of weight on each Airbus A380 “super jumbo” flight. The airline expects to make a reduction of 4.4 pounds of paper weight per seat to substantially reduce each super jumbo’s load.
I’m the last one to beat a dead horse. OK, maybe it depends upon the horse. But do you know what they, the staunch crusaders against dreaded boredom, are planning to use instead of the paper? They will use the same electronic devices that are already attached to each seat. So all the data and the reading material that was there in printed form will still be there, but in a digital format. As we all know, discarded pixels from computer screens have no extra weight, and when you are done with them, they require no landfills to dispose of them. So, it is a very eco-friendly solution—except for the massive, carbon-producing exhaust of the plane itself. But that problem is some other curmudgeon’s worry, not mine. I have enough trouble tracking my own industry.
More on this story can be found at the following link: http://www.brandrepublic.com/News/833076/Emirates-drops-in-flight-magazines-save-fuel/