AMC Update, Part 4
Tuesday’s theme at AMC is clearly engaging your audience, by whatever means you have at your disposal. Social networking, user-generated comments and content, video … the list goes on. The important thing to remember when trying to figure out the approach that’s best for your magazine, however, is to settle on the concept that will get your readers involved with you brand first, says Evan Hansen, editor-in-chief of Wired. Only after you’ve determined what it will take to motivate that audience to be responsive should you begin discussing what Web 2.0 tools to leverage in this quest.
A mid-morning keynote presentation by LinkedIn Chairman and President Reid Hoffman offered attendees a look at the “future of social networking.” Later this morning, the publishing community will be treated to another keynote—this one from Eileen Naughton, director of media platforms for Google. No doubt another can’t miss session unless, like myself, you have a plane to catch.
Congratulations to the MPA on another great AMC. If I take away anything from these past two days it is that publishers are charged with more headaches, challenges and opportunities than ever. And we need not be afraid to “fail forward.”