Big Developments in the E-reader Market
Developments in the e-reader market are happening faster than anyone can keep track of, and that includes me. It seems that new products are being released on a daily basis. And each of these products feature new, interesting and advantageous technologies.
The new Barnes & Noble -- the Nook -- has what I believe may be a Kindle-killing function. It has the ability to lend books to your friends. Yep, just like a real book -- when you are finished reading the book you can lend it to a friend. While in your friends' possession, they can read it and you can't. Simple enough. And after 14 days it digitally reverts back to you, the original owner. That is clearly a step in the right direction for e-readers.
And last week, a hinged, two-page, netbook-like product was released called the enTourage eDGe. It claims to be the world's first dualbook, combining the functions of an e-reader, netbook, notepad and audio/video recorder and player in one. It features an e-paper left-hand page and a full-color LCD page on the right.
The thing is, technology is morphing faster than we can imagine. And the cool products that I just mentioned above will be antiques in less than a year. That is what we are all up against -- speed of light transformation. How do you devise a long-term strategy and business plan around a moving target?