BoSacks Speaks Out: on Digital Editions, E-readers and the Apple Rumor Mill
This week I would like to pontificate on digital magazine editions. Those funny flip readers that a few years ago were just curiosities and now are deeply embedded in the very future of our business. Have you seen the reports that 15 percent of all circulation in the b-to-b market is comprised by digital editions? And that 15 percent is rising rapidly. Digital Editions are a curiosity no longer.
Very soon the hardware is going to catch up with the software and we will have an 8-by-10-inch e-reader to match the versatility and robust nature of the digital magazine edition. It is rumored that the Kindle is coming out with a full-sized e-reader by the holiday season.
But the bigger rumor I'm salivating over is the full-sized Apple iTouch. If that is indeed a fact and not a rumor, it is a watershed moment in the annals of publishing. Mark my words here and now: If Apple comes out with a full-sized, full-color iTouch (that doubles as an e-reader), the publishing universe will change on that very day, in that very moment. That will bring to full prominence for the magazine industry the age of the digital edition. Are you ready for that? Is your company poised for this inevitability?
And let's remember that the iTouch is not e-paper. There are, in fact, many new devices just hovering in the wings that are iTouch-like but an easier-to-read, e-paper platform instead. This, my friends, is just the beginning.
At the end of the day for those that are prepared, we are heading into the next golden age of publishing. Are you coming along for the ride?