Cool Tech for Content Curation, Project Management
Need to share reliable social media content, quickly? Try Buffer. Want to keep better tabs on your editorial and social media calendars? Experiment with Trello. Looking for a marketing automation tool to synchronize your messaging across platforms? Go for IFTTT. These tools not only enhance workflow, they help streamline team communication and collaboration.
Content Curation, Social Media Scheduling Tool: Buffer
Buffer is useful for those with small blogs (like this) who are managing social media calendars on-the-go. One of the best features is "Content Inbox," a source for curated content tailored to the interests of your followers. You can easily push this content to your Twitter, Google+, Facebook and Instagram accounts to keep your audiences engaged throughout the day and your messaging consistent. Visit the "Analytics" tab for more on how your posts performed and even schedule top performers to Re-Buffer at a later date.
There’s no doubt that Buffer is essential for social media marketers, content creators and anyone else looking to take control of their many social media accounts. Give Buffer a try to keep your curated content flowing without any hiccups.
Editorial Calendar, Project Management Tool: Trello
Trello is by far the most intuitive, visual and powerful tool out there for small blog creators to keep tabs on their editorial calendar. Trello is incredibly easy to learn for any type of user (whether beginner or advanced). Create lists and then drag-and-drop cards within them to supercharge the publishing process.
Label cards, add team members and use Power-Ups to integrate with Google Drive, Twitter, Slack and more. This is incredibly important for small bloggers, as content should be strictly managed and shared with the team throughout the conceptualization process.
We use Trello for just about everything at st-tech — including our own personal to-dos. The platform's versatility and usability make it a must-try.
Marketing Automation Tool: IFTTT
IFTTT is a fascinating automation tool in which you can create recipes that allow communication between your devices, apps and systems via the Internet of Things (IoT). This tool is heavily used for marketing automation, as well as boosting personal productivity. The interface is simple and designing recipes is even easier now, thanks to IFTTT applets.
How to Use IFTTT
If This, Then That is best for those who utilize a ton of Web apps and services on a daily basis. So, how does IFTTT work? You start by selecting a recipe and turning it on. Recipes are easily programmable to fit your needs as you’re able to use “ingredients” that add custom specifications.
Crafting your own recipe is perfect for those who wish to have more targeted control over their relationship with the IoT. However, there are also tons of preset applets from IFTTT’s collections that are widely beneficial, as well.
Here are three recommendations for small bloggers using IFTTT:
- Use Google Calendar to keep track of your Buffer posting schedule
- When you create a new Trello card, add an event to Google Calendar
- Archive every time you’re @mentioned on Twitter to a Google spreadsheet
Whether you’re a content contributor, small blogger or community manager — these tools will help you take your content to the next level.
Which tool is your favorite? Let me know in the comments section below.