Editors Get Fired, Are You Next?
If you haven’t heard, USA Today announced that it’s canning editors without at least five years of online experience. I say, “well done!” Anyone who reads Pub Talk knows that I believe writers and editors need to skip the glamour shots and start writing some more for readers who want content on their Web browsers, e-mail clients and mobile devices.
USA Today’s decision comes only a month or so after Time Inc.’s guild fought to not have to write for the Web as part of a new contract. This includes not only Time, but People, Fortune, Sports Illustrated and Money magazines. These folks may want to start looking for new jobs.
Eleven years ago when there was this thing called the Internet making its way on to everyone’s computer, I was asked to cover its impact on direct marketers for a trade magazine and to help launch the magazine’s first Web site. My response was an emphatic, “Yes!” My wife, my colleagues and my bosses along the way are happy that I did. If you’re not accepting new challenges and instead find yourself making more excuses on why not to do something, stop.
It takes me about 30 minutes to write this blog and I try to get one done every week. Go ahead and say it, “You can tell.” Frankly, if you’re not putting out copy faster than ever, then maybe you’re in the wrong profession. The same goes for advertising sales, circulation and other departments. Start small and grow into this thing called the Internet. It’s not going anywhere.