Editors Won’t Be Buying Me Lunch Anytime Soon
You should know before reading any further that about half of my 17-plus year career was as a journalist... a writer... an editor, whatever title the bosses gave me.
BtoB Magazine recently published an article about the new role of editors in a multi-media world. It was interesting to read, especially comments from CEOs who likely never spent one minute writing copy their entire careers. Just as intriguing was hearing what editors think about some of the new responsibilities thrown their way - from blogging and creating videos, to search engine optimization and hosting Webinars. I live this change every day working with editors in presenting a consistent and effective message from print to online. Reluctance is putting it gently.
Most editors I talk to tell me they don’t have time and are struggling just to meet print deadlines. Granted, folks in operations need to make editors jobs easier so they “have time,” but we are immersed in a world full of content that no longer can we take the time we once did to create content, edit it, re-write it, edit it again, and re-write it.
Any writer or editor who doesn’t feel this way likely will be the demise of print. You’ve heard this before: It’s not the medium, but the message. Well, take it one step further, it’s not the message, but the creators. If you don’t create it, someone else will.
Publishers need to start demanding for content faster -- and more of it.