February Issue of Publishing Executive Out Now
Last week another action-packed issue of Publishing Executive hit subscribers' inboxes. In case you missed it, check out the digital edition here. And if you're not yet a subscriber, sign up here for your free digital (or print) subscription.
The issue features insight from a wide range of publishers, including Runner's World, Sport Diver, Bisnow, UBMTech, Nautilus, Modern Farmer, Politico, Pitchfork, Bon Appetit, Foreign Affairs, and Edgel Communications.
The theme running through this issue is audience engagement: As I write in this issue's ed note, engagement takes many forms. Sometimes it's increased through the use of hard evidence, as is reported in the "Data-Driven Publishing" feature or the Tech Talk article featuring analytics software Chartbeat. Some web-forward publishers are exploring the use of printed content in order to provide a deeper, "lean back" experiences for their readers, as Pitchfork Media president Chris Kaskie describes in "Why the Web Turned to Print." Associate editor Ellen Harvey's cover story "Come Together" looks at engagement from yet another angle: weaving content experiences and people together to create community.
So grab your tablet or mobile and lean back with us.
Denis Wilson is the content director for Target Marketing, Publishing Executive, and Book Business, as well as the FUSE Media and BRAND United summits. In this role, he analyzes and reports on the fundamental changes affecting the media and marketing industries and aims to serve content-driven businesses with practical and strategic insight. As a writer, Denis’ work has been published by Fast Company, Rolling Stone, Fortune, and The New York Times.