Tip 1 of 5 Tips to Awesome Digital Sales–How to Get 25% More Sales for Your Digital Magazines
Over the next weeks, I'm going to be giving you five essential tips for awesome digital magazine sales. This is a bit of a teaser for an upcoming panel at Publishing Executive's Publishing Business conference where I'll be participating in a Monday afternoon panel on the 23rd that will be packed with good ideas, and great speakers. Come by if you can!
First Tip: Insta-25% Increase in your sales: Add smartphones
When you add smartphones as a device where people can download your magazine and easily read it, you can increase your sales by 25%. Why?
- Because there are many more people who have smartphones than tablets, and they are very used to using those smartphones to purchase things. According to IDC in 2012, there were 722M smartphones shipped vs. 128M tablets. Even though that gap will tighten, by 2017, they are still predicting smartphones at 1.5B vs. 352M for tablets.
- Because smartphone screen sizes are becoming just a smidge under the size of a small tablet, with all the functionality of the phone.Samsung is a perfect example, with a smartphone screen of 5.5 inches for their Galaxy Note, and a tablet starting at 7 inches. Enter a new word in our vocabulary: phablet.
You might argue that even though there are smartphones than tablets, more web traffic is coming from tablets than smartphones.Forbes' first look at web traffic showed exactly that. (pic of web traffic) Digging deeper, however, they found profound differences in different countries. While the US and UK, do have more traffic coming from tablets, countries like China and Japan still have significantly more traffic coming from smartphones. These are countries with a lot of buying power.
Digital magazine platform Picsean says their customers are seeing up to 25% of their sales coming from smartphones. That's too big a number to ignore.
Apple is still the leader in apps, and as anyone knows it's just a click and a password entry away from a sale when you see something you want to buy.
So, make sure to optimize your digimag for smartphones as well as at least one tablet.
Next tip: How to increase your revenue by 30%.
M. Thea Selby is a Principal in Next Steps Marketing, a San Francisco boutique firm that solves audience-building challenges in creative, customized way using practical "call-to-action" marketing techniques where the return is clearly measurable by clicks, online sign-ups, responses to direct mail, orders from partners, or sales at newsstand.
She was the 2010 Women's Leadership Conference Chair, is a co-founder and board member of Exceptional Women in Publishing—a national organization dedicated to supporting women in and through the power of online and print media—and is the former CEO and Publisher of Light Green Media, a digital publishing company.