Think the CCPA Is Just GDPR 2.0? Think Again
With the effective date of the next major piece of data protection legislation – the California Consumer Privacy Act (CCPA) – less than a month away, many media owners are overwhelmed. Though 40% of publishers in a July 2019 survey predicted that CCPA would be the legislation that affected their businesses the most for the foreseeable future, 40% also indicated they had yet to start their CCPA preparations.
Much of the uncertainty surrounding CCPA seems to be related to another data protection framework – the EU’s General Data Protection Regulation (GDPR). One in five publishers believe that the measures they adopted for GDPR less than two years ago will render them compliant with CCPA come Jan. 1, 2020. Unfortunately, that’s not the case.
While GDPR and CCPA have many similarities, there are also many differences. A “one-size-fits-all” approach to privacy is insufficient to meet compliance requirements and – importantly – to demonstrate the respect necessary to earn and retain consumers’ trust. With CCPA fast approaching, publishers need to get to work on updating their data practices.
Ben is CEO and Co-founder of Sourcepoint, where he is driving the next evolution of the internet – content compensation – providing publishers with solutions to foster a transparent value exchange with consumers. Ben is a serial entrepreneur with a unique ability to identify market opportunities and the conviction to turn them into thriving companies.
In 2007, Ben founded global supply-side solution Admeld. This was later acquired by Google, where Ben went on to head up the Global Marketplace Development team. Prior to founding Admeld, Ben was Vice President of Advertising at Jump TV and Director of Advertising Products as The Fifth Network. He also spent six years at AOL running ad product development and operations.