Jargon alert! How finely tuned is your business development B.S. detector?
The term "Business Development" in our companies has always been an odd area painted with broad strokes that cover many parts of the publishing business. It is, of course, in its simplest basis, about developing new revenue streams where none have existed before. Today for survival, publishers are being forced to make strange and sometimes radical adjustments to their business models and do so without much of a foundation to go on. We are now bridging the old, successful revenue models with the new, not-quite-understood, and different new digital systems of revenue. The impact of these changes sometimes requires and involves companies making radical restructures, and these restructures are, by their very nature of newness, extremely complicated.
While traditional publishers adjust to the digital age, our adversaries, the start-ups, are at a huge advantage. Or are they? The start-ups operate and speak a new language that no one yet truly understands, perhaps not even themselves. I offer the following video from Adobe as proof of the ease of the new language of wanna-be success.