Momentous Media News Break Delivered This Week by Google
There was a momentous media news break delivered this week by Google. It is one more step in redefining the media landscape for publishers. Google has announced a new program that will deliver back issues of magazines over the Internet to the public at large. This is not the beginning, but rather the final verification of the beginning of the digital edition magazine era.
Google announced this initiative to bring more magazine archives and current magazines online, by partnering with publishers to begin the digitization of millions of articles from titles. It is the intent of Google over time to provide this service to everyone, everywhere -- one more step in the democratization of knowledge. Sounds a bit noble, but it is the actual byproduct of the Google business adventure. Google's long-stated position is to provide total access to the entire world's information, and at the same time make a hefty profit on that information's accessibility.
It is now only a matter of how the magazine industry handles and monetizes this "advancement in delivery," whether we wish to or not. This additional feature in the Google platform creates unprecedented challenges and equally great opportunities for publishers and entrepreneurs alike.
It is up to us to determine how to handle this platform. It is up to us to figure out how to monetize it. It is up to us to decide whether we want to be part of the future or an interesting analog relic of the past.