My Love is Like a Roller Coaster?
Like many parts of my life, being in love with digital magazines (or digimags as we call them in our office) is like a roller coaster. First you hear they and their sexy new tablet platforms are going to save the world of publishing. Up we go, hanging on tight, anticipation high. A few mere months later the press hates them and finds them and their tablet platforms overrated. Plunge.
A few weeks ago I was riding high, as Zinio was being promoted as higher in Top Grossing Apps than the mind-blowingly popular game Angry Birds. This week, my personal search for Zinio in Top Grossing Apps was fruitless. Whoosh. And then my work with Zinio for a digimag led me to find out that they are not capable of having slideshows on their digimags. Huh? No slideshows, the bright shining engagement tool of websites? Really? Nothing but flash and video?
I'm hurtling down, folks. See you on the next curve?
M. Thea Selby is a Principal in Next Steps Marketing, a San Francisco boutique firm that solves audience-building challenges in creative, customized way using practical "call-to-action" marketing techniques where the return is clearly measurable by clicks, online sign-ups, responses to direct mail, orders from partners, or sales at newsstand.
She was the 2010 Women's Leadership Conference Chair, is a co-founder and board member of Exceptional Women in Publishing—a national organization dedicated to supporting women in and through the power of online and print media—and is the former CEO and Publisher of Light Green Media, a digital publishing company.