New Year, New Law: How Publishers Can Prepare for CCPA
On Jan. 1, publishers will wake up with more than a champagne-induced headache and an unachievable New Year’s resolution – they will have an additional data privacy law to comply with in the form of the California Consumer Privacy Act (CCPA).
With the regulation still being finalized, and some ambiguous provisions open to interpretation, many publishers are delaying preparations until they have more clarity. Some may even be considering blocking Californian users in the same way EU traffic was blocked following the implementation of the General Data Protection Regulation (GDPR), but this is not a viable option.
The sheer size of California means any state law is an effective proxy for Federal regulation and – with states from Nevada to Maine implementing their own privacy laws – publishers must accept the necessity of aligning their practices with data regulations rather than trying to sidestep them. By preparing for the CCPA now, publishers can enjoy the festive period safe in the knowledge they will be compliant when the law comes into force on New Year’s Day.
Michael brings 20 years of digital experience to MGID, the native performance network, where he currently serves as chief executive officer of North America. Michael is responsible for overseeing the company’s strategy to elevate its status as a pioneer in native advertising and ensure continued growth. Prior to MGID, Michael served as senior vice president at AUDIENCEX, an adtech and marketing company that delivers end-to-end digital solutions for brands and agency partners. Before AUDIENCEX, Michael held executive positions with a variety of organizations including gaming publisher Legacy Interactive, intelligent traffic monetization platform T3Leads and global fashion e-commerce company Modnique.