On Meredith Corp. Buying, Closing Parenting and Babytalk
A wise friend in the know suggested to me that the new acquisition by Meredith of the Bonnier titles should be placed in the publishing consolidation file and not the death of print file, and I totally agree. There is way too much focus these days on the death of print, which isn't actually happening, and not enough focus on the normal logic and long-term business sensibilities of success.
I, of course, include the giant Newsasaurus Rex Newsweek in this historic puzzle of titles coming and going. The true survivors in print, or any industry in this digital age, will be the nimble, fleet of foot and niche scavengers of a once invincible analog world.
Most everybody in our industry is in the throes of an ongoing disruption the likes of which no one has ever seen before. I find it quite fascinating to sit as an analyst and observe how some companies nimbly react and adapt to the times at hand while others remain immobile and decline. It is an invaluable exercise to be an observer of these changing dynamics and exciting times. The future of publishing is and always has been riddled with both opportunities and pitfalls. Our long history contains as many deaths as it does births. It is not only normal, but healthy for the industry body at large.
Organizations and personnel must constantly review, evaluate, and adjust their businesses and adjust their operations to new and evolving conditions in order to grow and be successful. They need to be prepared to learn new skills, take advantage of new trends, and adapt to unforeseen circumstances.
If survival is your goal as either a company or an individual professional, it is best to remember something W. Edwards Deming once said, and I paraphrase: it is not necessary to change, for survival is not mandatory.