Online Resources You Might Not Be Using, Part 1: Content Analytics
Publishers who have worked in internet marketing since the beginning might remember, as I do, when lots of tedious programming was required for, well, just about everything. Today, with online productivity so template- and tool-driven, I am daily enchanted by the resources that are available to do all sorts of things we once could only dream about.
To share the joy, I thought it might be fun to compile a quarterly list of new and not-so-new tools that individuals and companies can use to build and track projects. There is a wealth to choose from, but here are a couple we use every day and one we're getting started on.
A content analytics program, BuzzSumo is a handy tool for finding out what is working for your competition. Just plug into BuzzSumo a topic or domain, and see the most popular content. Finding out what content works well in your category helps ensure you never miss the viral content that is generating today's buzz, and can provide ideas for features, updates, notes or tweets that will deliver the best response.
A tool designed to help build your audience, Context.ly also offers content analytics, as well as links to fresh and relevant content in your field. It's monthly pricing plans range from $9 to $99, but if you look carefully you can find that there is a free version that only offers slightly less than the $9 plan. Each plan promises to get your site viewers, provide you with regular analytics, related links, and tech support. The offers go up from there, providing you with promotional posts, reusable sidebars, and a higher and higher view limit per month. We're signing up for our free 21-Day trial, and will let you know how it works for us. What about you? Have you tried it? Do you use it? Does you like it?
3. Google Query
That's right, you know about this one. It's simple: start typing a question or topic into Google and see what comes up. Get an idea for what specific phrases people in your field are searching for, and then see where you rank. This simple, free trick can help you write ad copy and sell lines, structure your editorial and sales messaging, and show you how you're doing with your existing copywriting. Knowing where you stand is the first crucial step toward improving your SEO. How are your competitors doing? What phrases are they using that you are not? What does the average person searching your industry want to know? Answer all of these questions, and then get started ramping up your Google presence.
Have you used any of these for your business? What was your experience? And what tools do you find helpful that I haven't covered yet? Let me know in the comments below, or send me a message and I'll cover your ideas in future posts.
Linda Ruth, as president of PSCS Consulting (www.PSCSConsulting.com), offers communication companies worldwide the keys to magazine launches, search engine optimization and audience development online and at retail. She is a pioneer in the fields of Online Audience Optimization (OAO) and gamification for content publishers. Her books, "Internet Marketing for Magazine Publishers" ; "How to Market your Newsstand Magazine"; and "Secrets of SEO for Publishers" can be found on Amazon. Find her online at Google Plus, Magazine Dojo, LinkedIn, and Twitter @Linda_Ruth.