Publishers, Customers Struggle With Mag Apps After iOS7 Update
It appears that when you install iOS7 on your iPad, you may suffer glitches with some iPad magazines. Readers of The Economist are noting that pages come up blank when iOS7 is loaded onto the iPad, while other subscribers to magazines like Architectural Digest are no longer able to use the landscape and portrait mode with iOS7.
While last month, Apple admitted that the passcode could be bypassed on the iOS7 and said it was working on fixing it, there has been no word from Apple about the disappearing and stuck pages for magazines, leaving subscribers and publishers high, dry, and frustrated. Or as one publishing executive commented, "Are you suggesting that Apple actually cares about publishers? I thought it was too cool to trifle with such matters."
Update: The Economist has fixed the blank page glitch for their readers.
Have you experienced these issues with your digital magazines after installing iOS7? Any customer complaints? Let me know!
M. Thea Selby is a Principal in Next Steps Marketing, a San Francisco boutique firm that solves audience-building challenges in creative, customized way using practical "call-to-action" marketing techniques where the return is clearly measurable by clicks, online sign-ups, responses to direct mail, orders from partners, or sales at newsstand.
She was the 2010 Women's Leadership Conference Chair, is a co-founder and board member of Exceptional Women in Publishing—a national organization dedicated to supporting women in and through the power of online and print media—and is the former CEO and Publisher of Light Green Media, a digital publishing company.