Reboot Ride-Along #1: Know Your Enemy
[Editor’s Note: Every other week, subscribers to Reboot Inbox will hear from marketing iconoclast Andrew Davis as he does a Reboot Ride-Along, focusing on one small change media salespeople can make to move their careers forward. Enjoy the first installment below.]
Today I'd like to introduce you to the biggest enemy you're going to face as a media sales professional.
Most of us are told to “embrace the changes” the digital world has thrust upon us. Most of us have been asked to “get on board with the new media revolution.” Most of us have seen our rate cards and digital strategies change more times than we care to count. We've watched new leadership come and go. We've watched new consultants come in, and old consultants move on. The fact is that most of us are getting sick and tired of this constant state of change.
If you have the guts to admit that you deal with change just like I and so many others do, then keep reading, because I have a solution. (If not, here's a great cat video.)
And that brings me to the #1 enemy you face in the media sales business today: YOU.
This frustration with the media industry's constant state of flux is a terrible thing for a sales pro like you. It's very expensive. Because it's only on the other side of this frustration that you will rise to the level of sales success you deserve.
If you share my frustration, then you have work to do.
You need a radical transformation. You need a reboot.
Look, the media business didn't change overnight. And personal transformation takes time. If you want to reach your true sales potential, you must invest in yourself, but you can't do it alone. So let's do this together. Consider this a virtual ride-along.
Every other week, I'm going to help you change one small thing to help your media sales career move forward. Because I know that little changes over a long time lead to massive success. I'll challenge you to rethink how you pitch, reconsider your role as a media seller, and revitalize your outlook.
So, here's the first thing I want you to change. Here's the very first assignment in the form of a two and a half minute video. And what I DON'T want you to do is embrace change.
That's right, stop embracing change. Why? (Watch the video and you'll be taking the first step in rebooting your career.)
Reboot Ride Along #1
See you in two weeks!
To your media sales success,
- Andrew Davis