Reboot Ride-Along # 8: How to Pitch Someone Who has to Pitch to Someone Else
In the last Reboot Ride-Along, I challenged you to restructure your presentations to c-suite executives. Remember the simple approach?
If not, you really should watch the last Ride-Along. This week's assignment builds on the last challenge, so if you didn't view the previous video, this one isn't going to make much sense. So, seriously, go back and watch Ride-Along #7.
Now if you're all caught up, this week we'll focus on how to pitch a prospect who then has to pitch someone else. That's right when you're pitching someone who has to get “buy-in” for your plan you must change your approach. Are you ready to learn the very simple structure designed to help you win more business from the bottom up?
Remember, there are two types of pitch audiences:
1. Executives or leaders of an organization
2. Anyone who has to re-pitch your presentation to their boss.
Instead of using the same approach you use to pitch the c-suite you can immediately increase your success rate by changing the structure of your pitch. You should also change what you arm that person with to help them re-pitch your solution.
If you're ready to Reboot your sales pitch, I want you to try this week's Ride-Along.
Are you ready to start tailoring your pitch when you're selling down?
See you in two weeks!
To your media sales success,