Remove Your Magazine Content from Your Web Site
I've always admired Rupert Murdoch, not only for his thick wallet, but also for the ideas that pour out of the guy's head.
After reading this week about his desire to remove content from the Google search index, an equally crazy idea came to my mind. Or is it crazy at all?
A decade or so ago, someone came up with the idea to put print magazine content on a Web site. This is likely one of the biggest reasons some titles now struggle to exist or have gone away completely. The modern-day version of this conundrum is the desire of some publishers to toss a digital replica of a magazine with the same content up on the same Web site.
I have to think that if traditional publishers had only allowed readers to find their content in print, they would be in a better place today. Sure, 10 years ago the idea of blogging, aggregation, social media and other content strategies were not on many of our minds, but producing content specifically for the Web should have been, and there was very likely money in our budgets then as well!
Is it too late now? I wonder if anyone would be brave enough today to publish content only in print while at the same time have a viable online presence that becomes profitable on its own without using a single word from a print magazine
Think of your favorite musician: If he or she released something new only on compact disc, or dare I say on vinyl or cassette, wouldn't you still buy it?