So What Is a Magazine, Anyway?
Today, here and now, I’m starting a new blog. To those who know me, you know what to expect. To those who don’t, well, my advice is to expect the unexpected. I have a broader range of industry perspective and vision than most, due to the fact that I have held a job like yours and almost every other job and vocation in this industry. If you seek my credentials please click on Who is BoSacks.
I have been accused sometimes of ranting. This I semi-completely deny. I will, however, from time to time, voice a somewhat passionate and perfectly reasonable point of view on this, that or the other thing that needs expostulation.
Today’s grumble is about e-paper, the Kindle and a new political magazine offered by Tribune Media Services (TMS) as reported by MIN.
As I reported in the pages of Publishing Executive, the Kindle device for reading books is excellent, and it is a fair reading experience for newspapers. But my reaction to reading magazines on the Kindle was that it was a dismal failure. Why? Because the magazines in the Kindle had no design elements. So my question is, can a magazine exist today in a text-only format? And if so, why is it still called a magazine and not a weekly white paper? Conversely, is a political white paper as described by MIN and delivered to a Kindle a magazine?
These seem to me to be important questions as we move forward in the Digital Age. I’m left pondering exactly what is a magazine.